In Ads, Tobacco Companies Admit They Made Cigarettes More Addictive


Source: NPR

Advertisements paid for by tobacco companies say their products are deadly and were manipulated to be more addictive. Tobacco Free Kids

If you read a newspaper on Sunday, there’s a good chance you came across a full-page ad warning of the dangers of smoking.

The stark messages with black text on an otherwise blank page tell readers that cigarettes kill 1,200 Americans every day. The same messages start to run Monday evening on prime time television.

The ads are more than a decade in the making. They’re the result of a 2006 judicial ruling in a lawsuit filed by the federal government that found that cigarette makers deliberately misled the public about the dangers of smoking. And the tobacco companies and anti-smoking advocates fought over every word.

But experts in


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